LinkedIn is one of the most widely used professional networking platforms, with over 700 million users worldwide. While the basic version of LinkedIn is free, there is also a paid version called LinkedIn Premium. In this blog post, we’ll explore the benefits of ‘LinkedIn Premium’ and how it can help you achieve your professional goals.
What is LinkedIn Premium?
LinkedIn Premium is a paid subscription service that offers additional features and tools beyond what is available in the free version of LinkedIn. There are four different levels of LinkedIn
Premium: Career, Business, Sales Navigator, and Recruiter. Each level is designed to meet the needs of a specific user group.
Benefits of LinkedIn Premium:
1. Advanced Search and Filtering Capabilities:
One of the most significant benefits of LinkedIn Premium is the advanced search and filtering capabilities. With the basic version of LinkedIn, you can only search for people based on their job titles, company names, and locations. But with LinkedIn Premium, you can search for people based on a wide range of criteria, including specific skills, years of experience, and education level.
This feature is particularly useful for job seekers who are looking for specific types of jobs or companies. By using LinkedIn Premium’s advanced search and filtering capabilities, you can find relevant job postings and connect with people who can help you advance your career.
2. Access to Premium Insights:
LinkedIn Premium also offers access to premium insights, such as how you rank compared to other job applicants and the demographics of people who have viewed your profile. These insights can be invaluable in helping you refine your job search strategy and identify areas for improvement.
For example, if you find that you are not getting as many job views as you would like, you can use LinkedIn Premium’s insights to identify potential areas for improvement in your profile or job search approach.
3. More InMail Messages:
Another benefit of LinkedIn Premium is the ability to send more InMail messages. InMail messages are private messages that you can send to people who are not in your network. With the basic version of LinkedIn, you can only send a limited number of InMail messages per month. But with LinkedIn Premium, you can send a significantly higher number of InMail messages, which can be useful for networking and job searching.
4. Enhanced Profile Views:
LinkedIn Premium also offers enhanced profile views, which allow you to see who has viewed your profile in the past 90 days. This information can be useful for identifying potential job opportunities or networking connections. Additionally, LinkedIn Premium allows you to see how your profile ranks in search results and how many people have viewed your profile compared to others in your industry.
5. Learning and Development Opportunities:
Another benefit of LinkedIn Premium is the access to LinkedIn Learning. LinkedIn Learning offers a wide range of online courses and tutorials on topics ranging from software development to leadership skills. With LinkedIn Premium, you have unlimited access to LinkedIn Learning, which can help you develop new skills and stay current with industry trends.
6. Sales and Marketing Capabilities:
If you are in a sales or marketing role, LinkedIn Premium’s Sales Navigator level can be particularly useful. Sales Navigator offers advanced lead and account searching capabilities, as well as the ability to save leads and accounts for future reference. This can help you build your customer base and increase your sales revenue.
7. Recruiting Capabilities:
For recruiters, LinkedIn Premium’s Recruiter level offers advanced recruiting capabilities, such as the ability to search for candidates based on specific criteria and send InMail messages to potential candidates. Additionally, LinkedIn Premium’s Recruiter level offers access to a pool of qualified job candidates who are actively looking for new job opportunities.
Is LinkedIn Premium Worth the Investment?
Whether LinkedIn Premium is worth the investment depends on your individual needs and goals. For job seekers and professionals who are actively networking and searching for job opportunities, LinkedIn Premium’s advanced search and filtering capabilities.
In conclusion, LinkedIn Premium is a powerful tool that can help you stand out in the competitive job market and take your career to the next level. With a wide range of features and benefits, LinkedIn Premium offers something for everyone, whether you are a job seeker, business owner, or recruiter.
One of the key benefits of LinkedIn Premium is the ability to see who viewed your profile. This feature can help you track your progress and adjust your strategy accordingly. Additionally, you can reach out to people who are not in your network, get access to courses that can help you develop new skills, and get insights into how you compare to other candidates.
Another benefit of LinkedIn Premium is the ability to send InMail messages to people who are not in your network. This can be a powerful tool for job seekers who want to reach out to hiring managers and recruiters directly. With InMail, you can customize your message and increase your chances of getting a response.
LinkedIn Premium also offers advanced search filters that can help you find the right job or candidate. With filters such as location, industry, and job function, you can narrow down your search and save time. Additionally, you can save up to 3,000 search results and get alerts when new results match your criteria.
For business owners, LinkedIn Premium can be a valuable tool for expanding your network and generating leads. With the ability to see who viewed your profile and reach out to people who are not in your network, you can connect with potential clients and partners. Additionally, LinkedIn Premium offers insights into how your company compares to other companies in your industry.
Finally, LinkedIn Premium offers access to LinkedIn Learning, a library of over 16,000 courses on topics such as leadership, software development, and marketing. With LinkedIn Learning,
you can develop new skills and stay up to date with the latest trends in your industry.
In conclusion, LinkedIn Premium is a worthwhile investment for anyone who is serious about making the most of their LinkedIn account. Whether you are a job seeker, business owner, or recruiter, LinkedIn Premium offers a wide range of features and benefits that can help you achieve your goals. With the ability to see who viewed your profile, send InMail messages, access advanced search filters, and get insights into how you compare to other candidates, you can stand out in a crowded job market and take your career to the next level.
